What Exactly is a Nurture Campaign…?
Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t and in doing so I ran across some great content that helps to clarify things a bit and wanted to...
View ArticleFriday Wrap-Up: This Week in B2B Marketing Tips
1. Geoff’s Market Research Bulletin – 1st Edition This post from Geoff Livingston is a quick summary of his monthly newsletter that rounds up noteworthy marketing research studies from the past month...
View ArticleMarketing to Inactive Leads – Why Don’t They Respond?
The process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. As marketers finalize lead...
View ArticleFor Better or for Worse: How Are Office Politics Affecting Your Online Lead...
Your department desperately needs new equipment, but the CMO and CFO are playing power games and the CFO is using the budget to get one up on the CMO. Likewise, marketing is in sore need of an upgrade...
View ArticleHow to Use Case Studies to Maximize Your Lead Generation Success
In the age of digital, there are more types of content than you can shake a stick at. From email to the infographic, blogging to social — you literally could produce a new type of content every day of...
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